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Page 4 of 6 None of us works alone. We work with others so that, in the end, we can consume by ourselves. As consumers, we must operate in a way that excludes the whole world. Consumption (and all living organisms consume) must mean that I have the ability to hold the rest of the world at arm’s length while I consume, or consumption will not help me. But when it comes to production, I must invite and inspire the rest of the world (or at least enough of it) to work with me. The more of them I can convince and who are willing to come at my bidding and to support my efforts with their efforts, the higher my productivity will be, and consequently, the higher my standard of ultimate consumption. The attitudes that we develop as consumers tend to create patterns of behavior that are individualistic. The attitudes we develop as producers tend to create patterns of behavior that are cooperative. While the two are often seen to be in conflict with each other, they are really two sides of the same coin. One cannot exist without the other. We cannot consume unless we produce, and there is no production without consumption.
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